As part of ABB’s global brand integration strategy, the trusted Baldor Electric Company is now operating fully under the ABB name. While the Baldor Reliance name has been retired, the products remain the same. They are built in the USA to the highest standards and backed by ABB’s global innovation and support.

As an authorised ABB channel partner in New Zealand, we focus on supplying and supporting the Baldor Reliance range of low voltage NEMA motors and DC motors. These proven, high performance motors are widely used in industrial applications where reliability and durability are critical.

Although the brand name has changed, customers can continue to expect the same trusted products, local expertise and responsive service. Now with the added strength of ABB’s global engineering excellence and support.

Same trusted motors. Now part of ABB. Backed locally in New Zealand.

The Baldor VP series offers a versatile range of metric (IEC) permanent magnet DC motors engineered for general purpose industrial use and straightforward replacement of metric machinery drives. VP motors are ideal for conveyors, material handling equipment, packaging systems, and other variable speed applications requiring reliable torque and precise speed control. Available in fractional sizes from 0.5 kW to 3.7 kW, flange or C face and removable feet and a 20:1 constant torque speed range. The VP series delivers flexible options to suit a wide variety of metric based equipment.